Founder SWOT
In this virtual session, Cate Luzio, Founder and CEO of Luminary, guides business owners through a practical SWOT analysis focused on their company, leadership, and market landscape. Participants will examine strengths, weaknesses, opportunities, and threats to support smarter planning, growth, and decision-making.
SWOT Analysis
This practical expert review session helps business owners conduct a focused SWOT analysis of their company’s strengths, weaknesses, opportunities, and threats. Participants will work in a small-group setting to assess competitive position, identify market advantages, and clarify their business’s strategic growth opportunities.
Website work: Get expert feedback and tips
This practical expert review session gives business owners personalized feedback on their website from experienced marketing and web design professionals. Participants will share their screen, work in a small-group setting, and identify improvements to strengthen website performance, user experience, and business impact.
Implementing your content strategy
This practical session helps business owners move from understanding social media platforms to building a focused strategy and execution plan. Participants will discuss best practices, baseline recommendations, and sustainable approaches to grow their social presence over time without unnecessary pressure.
Profitable growth: Paying yourself and building sustainability
This practical business growth module helps participants strengthen financial planning, identify revenue opportunities, and implement effective tracking systems. Through guided exercises and proven tools, participants will set financial goals and develop a clear, actionable strategy to support sustainable and profitable growth.
Building an online store
This practical session helps business owners improve how their products are presented and discovered online. Participants will learn how compelling photography, effective product copy, metadata, collection curation, and site navigation can strengthen visibility, customer engagement, and conversion.
The power of digital storytelling: Crafting narratives that connect
This practical session helps business owners understand how storytelling can strengthen digital marketing for both goods and services. Participants will learn the core elements of an effective digital story and how to apply them across digital media to improve customer connection and brand engagement.
E-Commerce: All about product lists, categories, collections & variants
This practical ecommerce session helps business owners understand what makes an effective product page. Participants will learn best practices for customer-facing content, behind-the-scenes metadata, product clarity, search visibility, and conversion in an online sales environment.
Printed courtesy of www.nglccny.org/ – Contact the National LGBT Chamber of Commerce New York for more information.
340 W. 42nd Street, New York, NY 10108 – (646) 964-5027 – info@nglccny.org