Building Accurate Marketing Personas

NGLCCNY is partnering with Verizon Small Business Digital Ready to provide education, insights, workshops, and virtual events through the free-to-use platform.  Register here or copy and paste the URL below to set up your free account.

https://digitalready.verizonwireless.com/partner-nglcc-ny

Learn how to transform raw data into detailed audience personas. This session covers how to segment your audience effectively and build personas that resonate and guide your marketing efforts. Learn how AI can assist in this process!

Takicha and Warrick Roundtree founded The Brand Amplifiers in 2020, leveraging their early success from branding ventures that attracted high-profile clients like the Obamas, Sony, Amazon, MTV, and CNN. Their agency addresses the unique marketing needs of small businesses, enhancing growth through pivotal tools and strategies. They launched the Brand Amplify Scale masterclass series and partner with initiatives to support economic and educational equity. With a mission to empower 10,000 small businesses by 2030 through innovative agency work and business community-oriented strategies, Takicha continues to drive small business success on a global scale.