From Creating Personas to Using Them: Understanding Your Audience

NGLCCNY is partnering with Verizon Small Business Digital Ready to provide education, insights, workshops, and virtual events through the free-to-use platform.  Register here or copy and paste the URL below to set up your free account.

https://digitalready.verizonwireless.com/partner-nglcc-ny

We have all heard that we need to create personas/avatars to truly market effectively. In this four-part Ask the Expert series, The Brand Amplifiers will take you from persona creation to flawless execution. Discover the importance of audience insights and how to gather meaningful data. Learn how to identify key behaviors, motivations, and pain points that shape your target audience. Key topics include introduction to audience insights, identifying your audience’s needs and challenges, and tools and techniques for gathering audience data. Don’t miss this chance to get this marketing help! Sign up now!

Takicha and Warrick Roundtree founded The Brand Amplifiers in 2020, leveraging their early success from branding ventures that attracted high-profile clients like the Obamas, Sony, and Amazon, MTV, and CNN. Their agency addresses the unique marketing needs of small businesses, enhancing growth through pivotal tools and strategies.They launched the Brand Amplify Scale masterclass series and partner with initiatives to support economic and educational equity. With a mission to empower 10,000 small businesses by 2030 through innovative agency work and business community-oriented strategies, Takicha continues to drive small business success on a global scale.