Know your audience: Build marketing personas

NGLCCNY is partnering with Verizon Small Business Digital Ready to provide education, insights, workshops, and virtual events through the free-to-use platform.  Register here or copy and paste the URL below to set up your free account.

https://digitalready.verizonwireless.com/partner-nglcc-ny



Stop guessing and start targeting the right people. This is a hands-on, working session (not a lecture on market research or a webinar) designed to help you create detailed, actionable marketing personas. You will work directly with a marketing expert in a small classroom and use a provided framework to define your ideal customers. The session provides expert assistance in creating 1-3 marketing personas. Sign on 15 minutes before the start time. If you arrive more than 10 minutes after the start time, you may not be able to participate in the session. *If you have enrolled but can no longer attend this expert review session, please un-enroll as soon as possible, so that we can make the spot available to the next eager business owner, as space is limited.