Verizon SBDR: Build to Win: Crafting Your Capabilities Statement

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This special event series is designed to equip small businesses with the tools, strategies, and mindset needed to identify, prepare for, and capitalize on the economic opportunities that mega events like FIFA World Cup 2026™, the Super Bowl, and the Olympics bring to their cities. This four-part series delivers a step-by-step approach to help you build credibility, access capital, market effectively, and fulfill increased demand.

Workshop 1

Build to win: Crafting your capabilities statement  

Winning contracts tied to major events starts with presenting your business the right way. In this workshop, you will learn how to craft a compelling capabilities statement that speaks directly to decision-makers. Whether targeting FIFA World Cup 2026™ vendors, local governments, or corporate buyers, this session equips entrepreneurs with a foundational tool they can use well beyond the event.

By the end of this workshop, you'll be able to:

•   Identify the six core components of a capability statement.

•   Draft a preliminary version using the guided template.

•   Evaluate a peer’s statement and provide constructive feedback. 

•   Refine your draft into a polished, event-ready statement that drives interest. 

Be sure to check out the other events and in-person workshops on the FIFA World Cup 2026™ Event Opportunity Series landing page!

Twyla Garret is a remarkable entrepreneur who gained much of her experience working as an accountant for the federal government. She started her first business in 1996 and founded a Homeland Security management and consultation firm in 2000. Garrett is now the founder of Integrated Responders Group, a full-service independent claim management firm, and Growth Management Services, a construction program management firm that saw revenues over $1M within its two years of opening. Garrett was invited to speak at the White House about job creation and economic growth. She holds a bachelor’s degree in accounting from Ursuline College and a master’s degree in organizational management from the University of Phoenix.