Verizon SBDR: Demystifying Payments

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Event description:

Unlock the complexities of payment processing! Learn where your money goes, demystify confusing fees, and gain the knowledge to confidently navigate different payment models for your business.

Every time a customer pays, a complex chain of events is triggered, involving banks, card networks, and processors—each taking a slice of the transaction. For business owners, this process is often a black box, resulting in confusing statements and unpredictable costs. "Demystifying Payments," pulls back the curtain. We will journey through a typical transaction, identifying the key players and their roles. We'll explain the fundamental concepts of credit cards and the rise of alternative payment methods. and dive into the single most significant cost component: interchange. Finally, we'll compare different pricing models so you can clearly see how you are being charged and why it matters.

Learning objectives:

After this webinar, viewers will be able to:

• Understand where your money goes every time you process a payment.

• Identify the key components of your processing fees, including interchange, card brand fees, and processor markups.

• Confidently compare payment processors by understanding the pros and cons of different pricing models depending on your business.

Agenda of the Webinar

1. The Anatomy of a Payment: From tap to deposit.

2. The Cost of the Transaction: Understanding fees.

3. Decoding Your Statement: Pricing models explained.

This webinar will be led by Joanna Wynn, Head of Channel Partnerships at Helcim, a payments company dedicated to providing an easier, smarter, and more affordable payment experience for small businesses, all with a human touch. With nearly two decades of experience spanning sales, negotiations, and partnerships, Joanna is passionate about connecting small business owners with the tools and resources they need to thrive. She excels at building meaningful relationships that directly benefit Helcim's partners and, most importantly, their merchants.