Verizon SBDR: Founder SWOT

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A SWOT analysis is a valuable exercise to support your business at any stage. Through our partnership with Luminary, founder Cate Luzio will guide participants through an interactive Founder SWOT session. Cate will provide examples, prompts, and strategic questions to help you evaluate your Strengths, Weaknesses, Opportunities, and Threats, with a focus on your specific business and industry landscape. This session is designed to uncover what you can leverage, what’s out of your control, where you outshine competitors, and what’s on the horizon that requires your attention — ensuring you leave with actionable insights to grow your business with confidence.

Cate Luzio is the Founder and CEO of Luminary, a global professional education and networking platform dedicated to advancing women and their allies through all stages of their careers. After a 20-year career in banking—serving in senior executive roles at HSBC and J.P. Morgan—Cate launched Luminary in 2018 to address systemic workplace challenges and foster inclusive leadership. Under her direction, Luminary has grown into a global B2B and B2C community offering 250+ annual programs and events. A recognized thought leader, Cate sits on several nonprofit boards and advisory councils, and has been named to Inc.’s Top 100 Female Founders, Forbes’ Next 1000, and Worth Magazine’s Worthy 100.

This event is ideal for:

• Founders and business owners starting, building, or scaling their business
• Entrepreneurs who want to better understand their competitive landscape
• Those looking to identify strategic advantages and growth opportunities
• Anyone needing clarity on internal challenges and external risks

At the end of this event, you will:

• Have a completed SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) specific to your business
• Understand what sets your business apart and how to leverage it
• Gain clarity on risks, blind spots, and external factors that may impact your growth
• Walk away with key strategic insights to help shape your business decisions

Prior to this event, you should:

• Come prepared to reflect on your business operations, challenges, and goals
• Be ready to engage in self-assessment and take notes throughout the session
• Think about your target audience, competitors, and overall business environment