Matt started City Boy as an extension of his travel company, which provided high-end tours of New York City for nine years. However, in planning his first group vacation to coffee farms in Guatemala and a web series to promote it, he fell hard for coffee. Since then, he’s become a go-to coffee pop-up provider. His company has served coffee at numerous events from banking incentive programs to New York City Pride. He is a regular coffee consultant for Lavazza USA and plans many of their events including collaborations with Chef Daniel Boulud and Campari, and pop-up cafes at the National Restaurant Association Convention in Chicago and the US Open Tennis Championship. He continues to host our company’s YouTube where he helps people understand more about coffee.